Enterprise Social in Office 365: Part 2 – Yammer

Yammer is an Enterprise Social Networking product that was launched in 2008 by a former PayPal executive, and acquired by Microsoft is 2012. Since being acquired by Microsoft, Yammer’s development has been moved into Office 365. All of the other Enterprise Social features of Office 365 we will talk about in this series are smaller features of some other product. Yammer is currently a standalone product that was developed independently of any of the other Office 365 products. It is, of course, Microsoft’s stated goal to tie Yammer into all the other Office 365 products.

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Enterprise Social in Office 365: Part 1 - Introduction

Office 365 is a huge collection of enterprise services, and it is only getting bigger. One consequence of this constant growth in services is an overlap of functionality. An example that I have been noticing recently is Enterprise Social features. Microsoft’s drive to enable “Enterprise Social” has resulted in a significant number of Office 365 features providing group collaboration functionality. More and more I am hearing customers ask “Should I be using distribution lists, Groups, persistence chat, or Yammer?”

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